It seems like more and more frequently you’ll read a headline about Amazon’s online retail dominance and see the writing on the wall for storefront businesses. While this may seem like discouraging news, consumer studies reveal that ninety percent of shoppers research products online before making an in-store purchase. For brick-and-mortar shops, this creates an opportunity to capture potential shoppers online first. Evolving with digital tools and a plugged-in presence may be their key to success.
The Downtown Alliance is offering an opportunity for your store to stay competitive in this new digital environment by applying for our Downtown Digital Innovation Grant.
The grant will award one ground-level store within our Downtown-Lower Manhattan Business Improvement District with $10,000 worth of services for online or technological enhancements. Whether it’s a refresh of a website, improving social media engagement or integrating mobile payment devices, the Downtown Digital Innovation Grant is an opportunity for the winning Lower Manhattan business to take advantage of the vast digital world. The winner will get paired with an expert who will help their business get their digital needs met and put them on a path to prosperity.
Our Personal Assistance
Director of Storefront Business Engagement, Heather Ducharme will help you with any questions or concerns you may have in applying for the grant as well as any other storefront business assistance you may need. If you’re trying to navigate the confusing world of City government or if you simply have a concern you think needs to be heard, Heather can assist you as well. Feel free to contact her at firstname.lastname@example.org