Right On Target!


By: Justin Dizon

Target’s new Lower Manhattan store hits the bullseye!

Located at 255 Greenwich Street, the popular discount store’s new location is a “flexible format,” meaning it’s custom-fitted to Lower Manhattans needs.  How so?  The home department features compact furnishings for those infamously cozy New York apartments and smaller packaging to prevent the packed subway ride home from being even more cumbersome.

Unique to this location are two exciting new features: a Chobani Café and an in-house design printer.

The Chobani Café is an in-house yogurt bar with plenty of healthy snack options, such as breakfast bowls, salads, and other combinations of fresh ingredients.  The design printer from YR provides customers with a live design experience, creating unique and customized phone cases, t-shirts, and so much more.  The nifty little kiosk is equipped with a large touchscreen with a simple-to-use interface, making the process as intuitive and stress-free as possible.

So if you’re looking to check out a new, innovative shopping experience, aim for Target!