Finding Your Way

Downtown Alliance provides wayfinding signage to help you find your way.

Downtown Alliance provides wayfinding signage to help you find your way.

They’re signs of inspiration.

As you navigate Lower Manhattan, you may notice temporary signs along a few construction sights — particularly at Broadway and Dey Street.  More of this exciting signage is on its way…..

It’s the Downtown Alliance’s way to help with wayfinding – emblazoning construction barriers with vinyl posters that provide directions to nearby destinations.

So if you’re a bit lost downtown, you’ve now got another way to find your way.

You can always drop by one of our visitor kiosks, either outside of 7 World Trade and the PATH station or inside the World Financial Center.

Or, you can look for our Heritage Trail Markers, noting nearby historical sites and tourist attractions. There’s also our orientation columns on sidewalks and our permanent wayfinding signage on poles around the district.