When Mike Martin was selecting wines for Vintry Fine Wines, he wanted to meet the needs of soccer moms and high-end wine
The result is a rich selection of 2,500 wines for every budget, including those who aren’t blinded by the $10,000 bottles. “We want to have the best of the best but I never wanted to lose sight of the needs of the neighborhood,” said Martin, store manager and wine director, noting $40 items are the most popular.
To showcase the wines, Vintry installed shelves that resemble a wave with each bottle facing forward and carefully spaced apart. “It’s like the Guggenheim [museum] and Star Trek collided,” Martin explains of the Apple-store inspired design.
The high-tech look is complete with iPad stations where customers will be able to order bottles from Vintry’s warehouses since only a third of its inventory is in the store. A wine dispenser is also on hand so folks can sample four wines, which rotate daily.
230 Murray Street